Keynote - GuizzardiGiancarlo Guizzardi
Professor, Federal University of Espírito Santo, Brazil

Location: Othon Palace Hotel – Copacabana A
Time: Thursday, 22 September 2016, 09:00 – 10:30
Session Chair: Oscar Pastor


In recent years, there has been a growing interest in the application of Foundational Ontologies, i.e., formal ontological theories in the philosophical sense, for providing real-world semantics for business modeling languages, as well as theoretically sound foundations and methodological guidelines for evaluating and improving the individual models produced using these languages. The lack of properly developed ontological foundations has an empirically demonstrated negative impact for business modeling and in a way that is perceived by practitioners. In this talk, I will discuss the formal notion of ontological commitment and its relation to semantics, and I will argue for the inevitability of such a commitment for any language that has a real-world semantics (and not merely a formal semantics). Moreover, I will discuss a particular ontology-driven conceptual modeling approach that has been employed over the years to address recurrent problems in the literature of business modeling. These problems range from issues dealing with fundamental modeling aspects (e.g., objects, events and their relations, dispositions, static and dynamic taxonomic structures, role-playing, intrinsic and relational properties, mereological structures) to complex aspects of representing social reality (e.g., goals, services, capabilities, commitments, liabilities, organizational structures and social roles). Finally, I would like to discuss how the development of a well-founded ontological theory about these categories and their ties opens up a number of possibilities for addressing practical issues in business modeling including for: the evaluation, (re) design and integration of business modeling languages; the ontologically consistent representation of events in structural models (information models); the principled integration between structural and dynamic viewpoints in business process modeling.


Giancarlo Guizzardi has a PhD (with the highest distinction) from the University of Twente, The Netherlands. He currently leads the Ontology and Conceptual Modeling Research Group (NEMO) in Brazil and is an Associate Researcher to the Laboratory of Applied Ontology (LOA), in Trento, Italy. Two well-known results of the NEMO laboratory are: the ontologically well-founded version of UML termed OntoUML, which has been adopted by many research, industrial and government institutions worldwide; and the foundational ontology UFO (Unified Foundational Ontology), which has influenced international standardization activities in areas such as Software Engineering and Enterprise Architecture (e.g., the Archimate Standard). He has been active for two decades in the areas of Ontologies, Conceptual Modeling and Enterprise Semantics. Over the years, he has conducted many technology transfer projects in large organizations in sectors such as Telecommunications, Software Engineering, Digital Advertisement, Product Recommendation, Digital Journalism, Complex Media Management, Energy, among others. Moreover, he has authored 190 peer-reviewed publications in the aforementioned areas, which have received more than 10 paper awards. He has also been invited to be a keynote speaker in a number of international scientific events. Furthermore, he is currently the general chair of the International Conference on Formal Ontology in Information Systems (FOIS 2016) and is an associate editor of the Applied Ontology journal. Finally, he has also been elected twice as an Executive Council member of the International Association for Ontologies and Applications (IAOA) and is currently a member of the Advisory Board of the same association.